We shared our ideas and strategy and we all agreed that we needed to find a common purpose under which we could all unify. Our goal was to make the whole project stronger and more cohesive. Because everyone was coming from different trades and backgrounds, we determined it was necessary to settle on one main theme. This direction had to remain very open because we were unsure of what the possibilities of development were.
While walking around the Old Center, it became quite natural to think about the original characteristics of this old and extraordinary town: we were surronded by uniqueness. We decided that Matera itself, its heritage, could be an amazing starting point. Something that struck us was how natural light defined Matera’s layout for domestic living.
From there, the concept of CasaMatera was born…
We’re now proud to announce the preview of CasaMatera project, today at Teatro Parenti in Milan: we’ll attend the contest Milano Design Award and we will show an emotional video about the workshop we did in Matera last September. The official launch will come soon, in London, where we’ll present CasaMatera at May Design Series.
We’d like to thank all the protagonists who took part at this beautiful journey, especially the Artisans/Manufactureres from Matera 01 Design, LadyCucine, Calia, Polform, Ebanisteria Gurrado, Mancini Artigianato Artistico and Designers Gio Tirotto, John Pepe Studio, Katerina Kopytina, Spalvieri Del Ciotto Studio and Hiroomi Tahara: great job!